Product design, for me, is about making things feel obvious without feeling boring. It’s the work of understanding what someone is trying to do, removing friction, and shaping an experience that quietly supports them. I like products that think before they speak and systems that hold up even when things get messy.

A conceptual reimagining of Zara’s website through the lens of Impressionist art. This project explored how an age-old art movement could translate into a modern shopping experience without breaking usability.
A research-led UX project rethinking how photographers and clients discover, trust, and collaborate with clarity and intent. This project is heavy on research, reasoning, and decision-making, and reflects how I approach real-world digital problems.
If you’re working on a product that needs clarity, structure, or a fresh way of thinking, let’s talk it through and see where it goes. Send a message through this form or just ping me @puurvish or send a mail and we’ll get things rolling in no time!