Brand Strategy

Brand strategy, to me, is about understanding what a brand stands for when no one is watching and as well as when everyone is.
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It’s the quiet work of defining intent, voice, and systems that hold together over time. I’m drawn towards the brands that feel honest, flexible, and rooted in something real, not just visually loud.

see related projects bellow

Large textured white text reading 'FREAKINS' on a blue background with smaller text 'BRAND MANIFESTO' below.

A dive into voice, archetype, visual language, and influencer-led identity for a bold, unconventional fashion brand.

Freakins /

Blurred orange and black background with white stylized Marathi digits '८/९' centered and Marathi text 'आठ' and 'नौ' in corners.

An ongoing identity built around process, pause, and unfinished work, exploring what it means to brand something that resists completion.

Aanth/Nau

Impressionist painting of a coastal landscape with grassy fields, shrubs, and a calm sea under a partly cloudy sky.

A conceptual reinterpretation of Zara’s digital identity, using Impressionism as a lens to rethink tone and expression.

Zara /

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Let's talk.

If you’re thinking about building or rethinking a brand, and want to start with clarity instead of noise, I’d love to talk. Send a message through this form or just ping me @puurvish or send a mail and we’ll get things rolling in no time!

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