Anomaly Brands
As part of my internship at Anomaly, I worked on creating motion assets that extended the studio’s own brand identity. The task was to craft short, narrative-driven video cuts using a mix of imagery, design systems, and visual cues that reflect Anomaly’s approach to storytelling.
These cuts were used as part of their archive and other social touchpoints, giving the studio a more dynamic and expressive presence.
As part of my internship at Anomaly, I worked on creating motion assets that extended the studio’s own brand identity. The task was to craft short, narrative-driven video cuts using a mix of imagery, design systems, and visual cues that reflect Anomaly’s approach to storytelling.
If someone had told me a year ago that I’d be sitting inside Anomaly Brands, surrounded by the people who’ve built some of India’s most iconic brands like Manam, Smoor, Almond House, Anand Sweets, Samosa Party, Chai Point etc., I wouldn’t have believed. But somehow, life did its thing, and I ended up right there, as a visual storyteller.
I spent six months creating motion assets that brought some of the brands they have worked with come all together. They don’t work like a typical agency. Every project starts from scratch, from strategy to storytelling, and it never really ends.
This page showcases a very few of internal motion cuts. Short, narrative-driven videos that became part of their new studio archive.
Made By _
Anomaly Brands Team.
Associates.
Anomaly Brands Team
Rahul Chawda.
Design Lead _ Aniruddh Mehta | Studio BigFat.
Sound Design _Tejas Nair.
Asset Design & Development _ Purvish Prajapati.
Brand Page Design + Instagram Post Design _ Purvish.
2018
2018
2025
Kicking things off with the dynamic identity system & Logos
It explores the studio’s variable identity system, originally designed by Anirudh Mehta (The Big Fat Minimalist).
The idea was to show how a single logo can adapt endlessly and still stay recognizably “Anomaly”.Visually, the piece explores identity as expression, not ornament. The motion plays with scale, placements, and flow, capturing the way identity behaves when it’s allowed to breathe.
One of my favorites from the archive.
Anomaly’s design philosophy often begins with the tactile. This video connects that physical world to the digital one, showing the press rolls used to stamp business cards with the variable logos. Bringing the print-inspired system full circle. Identity made tangible with the sound of a roll imprinting.
The motion here mirrors the slow, deliberate pace of craftsmanship. Every roll, press, and reveal celebrates process, the hands and machines behind the brand.
The Six-Years of Anomaly
This video rolls through six years of Anomaly’s journey, from 2018 to 2024.
Every brand they built appears as a mark in motion, stamped onto the screen with the same press-roll motion that ties their story together. It isn’t about showing how much they’ve done, but how deeply they’ve done it.
Faces, names, timelines. The real identity of Anomaly.
This one is simple but intimate. It highlights the people behind the work.
The designers, strategists, and storytellers who make the system come alive.
The entire web archive of the Anomaly Brands is launching sooon.
Small Reflection
Those six months were a total perspective shift. I learned that storytelling isn’t about aesthetics; it’s about empathy.Anomaly taught me what it means to own your craft. To not just design something beautiful, but to make every decision mean something. And that’s exactly the kind of work I want to keep doing. Work that feels alive, human, and quietly sure of itself.