This assignment is a deep dive into the branding world of Freakins, a daring and unconventional Mumbai-based denim brand. It involved a comprehensive analysis of their personality, voice, tone, color palette, typography, logo, imagery, and design language.
By understanding Freakins’ unique identity, bold influencer collaborations, and commitment to inclusivity, I crafted a complete brand book that encapsulates their fearless and edgy ethos.
The project showcases how Freakins redefines fashion for Gen Z by merging bold self-expression with innovative design, resulting in a visually stunning and strategically sound brand narrative.
Brand Book
Ever wondered what happens when bold meets denim? Meet Freakins—a Mumbai-based brand that’s all about edgy fits, fearless vibes, and unapologetic self-expression. From reimagining denim staples to dropping over 100 fresh styles a month, this brand is here to slay the fast-fashion game.
This is where the magic happens. Think denim blue, black, and red accents, bold fonts screaming confidence, and an in-cut logo that’s sharper than your sass. Oh, and don’t forget their experimental visuals—every campaign looks like it just dropped from the future. Their identity gives a vibe that Freakins doesn’t follow rules; they rewrite them.
Freakins collaborates with the boldest names to create fearless collections. Influencers don’t just wear the clothes—they design, own, and stamp their names on them. Freakins makes sure the spotlight is shared and the vibe stays authentic. Cause Why stick to plain ol’ influencers marketing when you can co-create with Influestors?
Breaking down Freakins’ branding was like unraveling a style rebellion. From defining their tone (sarcastic and sassy) to nailing their voice (bold and unapologetic), every detail screams fearless. Add a dash of experimental design language, a sprinkle of diverse imagery, and voila—a brand book that’s as daring as their ripped denim.
Creating this brand book wasn’t just an assignment; it was a whole vibe. I dissected their bold identity, reimagined their story, and pieced it all together into a narrative that slays as hard as their jeans. If Freakins is a revolution, this brand book is the battle cry. Now, go wear your wings—denim ones, of course.
See the whole brand book by
clicking here.